Attract New Patients With These 3 Dental Practice Marketing Strategies

In the competitive landscape of dental practices, effective marketing strategies are essential for attracting new patients, and positive patient engagement is crucial for retaining existing ones. Successful patient engagement can create loyal customers, positive word-of-mouth referrals, and high-ranking reviews. 

Curve SuperHero™ is the leading all-in-one cloud-based practice management solution, combining a patient engagement platform with advanced features that make your patients’ experience transparent and convenient, influencing them to not only come back but to also share their positive experience with others. 

Follow these three simple steps to learn how to seamlessly integrate impactful direct mail campaigns and online engagement strategies with automated patient engagement tools. These dental marketing strategies will not only boost your new patient volume but also streamline your processes, saving you time and effort along the way.

1. Physical Marketing: Capture Attention with Personalized Direct Mail Campaigns

Targeting specific demographics with personalized direct mail campaigns is a proven strategy for dental practices. Eye-catching designs and compelling content will help capture the attention of potential patients. 

Some tried-and-true content ideas include:

• Special Offers and Promotions: Incorporate special offers or promotions in your direct mail campaigns to incentivize new patient appointments. Highlighting your dental services or discounts can prompt recipients to take action. Remember to include accepted insurance plans and cash-pay or patient membership options.
• Engaging Content: Create content that educates and/or engages your audience. From dental care tips to the latest advancements in dentistry, providing valuable information builds trust and positions your practice as an authority in oral healthcare. Another route to go is by leaving a lasting impression with an image that captures your prospective patients' attention in a flash: such as dentures falling out to promote permanent veneers, or even a tooth and an eyebrow missing in a picture to prove that a smile is the first thing people notice when seeing someone new.
  

2. Digital Marketing: Prioritize Online Engagement Strategies

Having a solid online presence and enhancing your digital marketing is essential for gaining new patients, keeping current ones, and creating a reputable and reliable brand in today's digital world.

Here are some things you can do:

• Optimize Your Website: Make your dental website user-friendly and optimized for search engines. A well-designed website acts as a digital storefront, providing essential information and encouraging visitors to schedule appointments.
• Level Up Your Social Media Presence: Leverage popular social media platforms to engage with your audience. Share informative content, patient testimonials, and updates about your practice to foster a sense of community and trust.

3. Optimize Dental Patient Engagement with Curve Dental^®

Implementing Curve’s patient engagement software, Curve GRO^® available with Curve SuperHero™, not only optimizes your digital interactions but also promotes patient satisfaction by providing an intuitive platform for appointment scheduling and communication. 

Here’s how:

• Maximize Your Dental Marketing Efforts with Curve: Consider Curve as more than just a practice management tool; it is a strategic ally that can enhance your dental marketing efforts. Incorporate these distinctive features as your selling points when promoting your services.
• Efficient Patient Engagement: Curve’s suite of patient engagement features provides efficient communication through automated reminders, effectively minimizing missed appointments and enhancing patient contentment. By utilizing 2-way texting, patients can communicate with your team in real-time and conveniently schedule their appointments online. 

Curve’s customizable digital forms streamline the intake process, allowing patients to complete paperwork at their own convenience, while also reducing errors and eliminating double data entry for your team. Creating an environment where patients feel heard and simplifying the interaction process can result in an enhanced patient experience.

• Integrated Merchant Processing: Streamline financial transactions with Curve’s merchant processing integration, providing a simplified payment experience for both your practice and patients. Curve offers the convenience of email and text-to-pay links, as well as itemized invoices, ensuring transparency in billing that keeps patients satisfied.
• BOLA Voice Perio Integration: By seamlessly integrating with cutting-edge solutions like Patient Prism, BOLA Voice Perio and Pearl's AI Second Opinion^®, Curve enhances your diagnostic capabilities and provides a comprehensive approach to patient care. You can use Curve’s features to your advantage by marketing your practice as one that leverages AI innovation to improve the overall patient experience.

Boosting Marketing Success with Curve

It's time to upgrade your dental marketing strategies with Curve. Book a demo to see how this cutting-edge platform can streamline practice management, heighten patient engagement, and play a significant role in the success of your marketing efforts. Leverage Curve’s comprehensive patient engagement tools and position your practice for exponential growth.